Worldbuilding: Keep It Weird, Part Two, by Justin Achilli

This is an interesting article by Justin Achilli about how to use a well known concept or situation, and then add 10% twist to that (let's call it "just a little twist of twist" )

Justin Achilli - Justin Achilli -- Blog - Worldbuilding: Keep It Weird, Part Two: "The 90/10 rule states that when executing a given concept, 90 percent of that concept should be what your audience expects, and 10 percent should twist that expectation or provide a permutation that throws the situation for a loop."